Why they want to be a bixxx

This might be a terrible mistake... the type of mistake where it gets lost in translation... well, i don't know but check this out!

It seems like this word is the new trend, but it's for sure that "bitch" is the word for girls to use in Japan.

One of the popular mag's name is "Celebich", (meaning celebrity bitch), and those articles are all about  "I want to be a loved bitch" or " To get bitch legs" etc.